For a time, buying such a white label service was what most companies were doing for a cost-effective way into the world of online betting, but are those days starting to be numbered? What Is a White Label Casino?īefore we get too far into the nitty-gritty of why white label casinos appear to be biting the dust, let’s start by taking a quick look at what one actually is. There is no need to make such changes for casinos that are entirely online, which is why software providers are willing and able to essentially build identical online casinos that whoever buys them will simply put their own branding on. Whilst physical casinos that are part of the same chain will use the same carpets, slot machines and restaurants to give customers a sense of familiarity, they will differ from each other in numerous ways because the layout of the buildings they’re in will be different.
Head online with the plan of using a casino and you’ll soon be greeted with a wealth of sites that look very similar, if not close to identical.